Core Viewpoint - The report maintains a "Buy" rating for Bruker (00325), projecting Non-GAAP net profits of 725 million, 998 million, and 1.268 billion yuan for 2025-2027, with a target price of 123.6 HKD, indicating a potential upside of 30.1% from the current stock price [1] Revenue Performance - In the first half of 2025, the company achieved revenue of 1.348 billion yuan, a year-on-year increase of 27.9%, with a net profit of 297 million yuan, returning to profitability [1] - Adjusted net profit reached 320 million yuan, up 9.6% year-on-year, with an adjusted net profit margin of 23.9%, down 4.0 percentage points [1] Product Category Growth - The sales revenue of building block role-playing toys was 1.325 billion yuan, up 29.5% year-on-year, with sales volume increasing by 96.8% to 111 million units, while the average price decreased by 33.5% to 12.0 yuan [1] - The sales of building block toys declined by 45.5% year-on-year, with sales volume down 42.9% to 100 thousand units [1] - Other products generated revenue of 330 thousand yuan, a year-on-year increase of 111.5% [1] Channel Performance - Offline sales through distributors reached 1.212 billion yuan, up 26.5% year-on-year, accounting for 90.6% of total sales [2] - Online sales amounted to 108 million yuan, a year-on-year increase of 44.6%, representing 8.1% of total sales, driven by increased sales among consumers aged 16 and above [2] Geographic Revenue Growth - Domestic revenue was 1.226 billion yuan, up 18.5% year-on-year, while overseas revenue surged to 111 million yuan, a staggering increase of 898.6%, accounting for 8.3% of total revenue [3] - Revenue from Asia (excluding China), North America, and other overseas regions grew by 652.5%, 2135.9%, and 594.7% respectively [3] IP Structure and User Demographics - The company is diversifying its IP matrix to reduce reliance on single IPs, with the top four IPs contributing over 10% each, totaling 83.1% of revenue, compared to 92.3% for the top three IPs last year [4] - The revenue contribution from products targeting consumers aged 16 and above increased to 14.8%, up 4.4 percentage points year-on-year, while the core revenue source remains products for ages 6-16, accounting for 82.6% [4] Profitability and Investment - The gross profit margin for the first half of 2025 was 48.4%, down 4.5 percentage points year-on-year, attributed to a higher proportion of lower-margin new products and increased depreciation from more molds [5] - Sales, R&D, and management expense ratios were 13.2%, 9.6%, and 3.5% respectively, with sales expenses rising due to increased marketing for new products and a growing sales team [5] - R&D expenses increased significantly due to a rise in personnel, with the R&D team growing by 81.0% to 599 members [5]
第一上海：维持布鲁可(00325)“买入”评级 海外市场收入高增