三大IP矩阵领衔,Letsvan奇梦岛于服贸会展现中国原创设计力量
Jing Ji Wang·2025-09-12 07:39

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) opened on September 10, showcasing the popular潮玩 brand Letsvan's original IPs such as WAKUKU and SIINONO, attracting significant attention and interaction from visitors [1][4] Company Highlights - Letsvan's representative emphasized that潮玩 serves not only as collectibles but also as emotional companions and cultural innovation carriers, aiming to create impactful experiences and showcase the vibrancy of China's young creative culture on an international platform [4] - The brand created an immersive dream experience area at the Chaoyang District cultural and tourism exhibition, highlighting the innovative integration of core IPs with elements of culture, sports, tourism, and technology [4] - The WAKUKU and the China Open Tennis Championship collaboration made its debut, becoming a focal point of the event, with many attendees returning for interaction [4] Product Performance - The "又梨" national style princess series was selected for the "Beijing Gifts" recommendation list, praised for its blend of traditional aesthetics and modern trends, appealing to a diverse audience [6] - WAKUKU emerged as a media favorite, with interactive gifts provided to journalists, enhancing the emotional value associated with潮玩 [6] - The new IP "SIINONO" achieved remarkable sales, with over 1.5 million yuan in revenue within three days of launch and over 10,000 units sold in the first 10 minutes, setting a new sales record for潮玩 [6] Market Expansion - Letsvan has entered Southeast Asia and North America, successfully conducting its first overseas pop-up event in Bangkok, validating the feasibility of its IP's international expansion [7] - The participation in CIFTIS not only showcased the innovative achievements of Chinese原创潮玩 but also highlighted the thriving development of China's cultural and creative industry, providing new opportunities for the潮玩 sector to gain cultural confidence and enter global markets [7]