Core Viewpoint - The company is enhancing customer experience and driving sales through festive promotions and partnerships with local brands in anticipation of the upcoming National Day and Mid-Autumn Festival [3][4]. Group 1: Marketing Strategies - The company launched a series of themed marketing and service activities, including "Discount Autumn · Gift Voucher Shopping" and "Kunlun e Enjoy Card Member Threefold Gifts" to provide convenience and savings for drivers [3]. - Customers can purchase mooncake gift boxes at discounted prices when refueling, with options for both traditional and new flavors, catering to various consumer needs [3][4]. Group 2: Customer Engagement - The company offers exclusive benefits for Kunlun e Enjoy Card members, including daily lucky draws, rewards for order reviews, and various value-added services to enhance customer loyalty and satisfaction [4]. - The company is creating a festive atmosphere at gas stations with decorations and additional services such as free hot drinks and local specialty displays, aiming to provide a warm and convenient experience for customers [4].
中国石油吉林销售公司“双节”营销温暖启航