Zhong Guo Jin Rong Xin Xi Wang·2025-09-12 08:10Group 1 - The core viewpoint of the article highlights the outstanding performance of the Industrial and Commercial Bank of China (ICBC) Yunnan Branch in the 2025 Yunnan Financial Consumer Rights Protection Digital Transformation Skills Competition, where it won all major awards [1][6][7] - The competition was organized by multiple financial regulatory bodies in Yunnan, including the Yunnan Financial Regulatory Bureau and the People's Bank of China Yunnan Branch, and consisted of preliminary, semi-final, and final rounds [3][4] - In the preliminary round, five contestants from ICBC Yunnan Branch advanced to the top 100 out of 405 participants from 99 banking and insurance institutions [4] Group 2 - The final round featured innovative formats such as "Financial Q&A Hundred-Person Group" and "Financial Consumer Protection Flying Flower Order," where ICBC Yunnan Branch's contestants demonstrated strong knowledge and quick response abilities [6] - The branch's contestant Xu Xue achieved the individual championship, contributing to the team's overall success and earning the title of "Excellent Organization Award" [6][7] - ICBC Yunnan Branch views this competition as a significant opportunity to enhance its consumer protection efforts and has engaged over 5,000 employees in internal competitions and training to foster a culture of learning and improvement [6][7] Group 3 - The bank aims to integrate innovative thinking and professional skills from the competition into its daily services and management processes, focusing on digital, intelligent, and refined transformation in consumer rights protection [7] - The branch is committed to improving service quality and customer experience while fulfilling social responsibilities and promoting high-quality development in financial consumer protection [7]