坚持全面质量管理 促进产品质量提升——习酒凝练“333”质量管理模式守正创新酿造美好

Core Viewpoint - The article emphasizes the importance of comprehensive quality management in enhancing product quality, highlighting the "333" quality management model adopted by Xijiu to innovate and improve its brewing processes [1][10]. Group 1: Quality Management Practices - Xijiu has been recognized with several awards, including the Guizhou Provincial Quality Award and the National Quality Award, showcasing its commitment to quality management in the liquor industry [4]. - The company defines its quality management through four dimensions: "崇道" (respect for natural laws), "务本" (focus on quality culture), "敬商" (respect for business), and "爱人" (care for people) [5][6]. - Xijiu has implemented a "333" quality management approach, which includes comprehensive monitoring of quality across all production and operational stages [10]. Group 2: Innovations and Improvements - The company has integrated traditional brewing techniques with modern technology, ensuring a balance between quality and production efficiency [11]. - Xijiu has established a comprehensive research platform that focuses on flavor compounds, sensory evaluation, and brewing microorganisms, leading to significant advancements in quality control [10][12]. - The company is actively pursuing digital transformation and innovation-driven development, enhancing its product offerings and brand reputation through various initiatives [12]. Group 3: Social Responsibility and Employee Engagement - Xijiu has invested significantly in social responsibility projects, such as "Xijiu? My University," which has funded over 26,000 students with a total investment of 1.59 billion yuan [7]. - The company emphasizes employee development through dual career paths and various training programs, fostering a supportive work environment [7]. - Xijiu's commitment to consumer satisfaction is evident in its continuous market research and customer feedback initiatives, resulting in improved brand loyalty and recognition [7].