Xin Lang Cai Jing·2025-09-12 09:17Core Insights - The Chinese liquor industry is entering a period of accelerated clearing in 2025, with significant declines in production and profits [1] - The overall market is experiencing a slowdown, with a notable increase in inventory pressure among distributors [1][2] - A majority of listed liquor companies are facing revenue declines, indicating a shift in the industry's growth logic [3] Industry Overview - In the first half of 2025, the total production of the liquor industry was 1.9159 million kiloliters, a year-on-year decrease of 5.8%, while sales revenue reached 330.42 billion yuan, a slight increase of 0.19% [1] - The industry's profit was 87.687 billion yuan, down 10.93% year-on-year [1] - 58.1% of distributors reported increased inventory, with over half facing price inversion issues, and the average inventory turnover days reached 900 days, an increase of 10% from the previous year [1] Company Performance - Among 19 listed liquor companies, 13 reported revenue declines, accounting for 68% of the total, with a significant slowdown in revenue growth compared to the previous year [3] - The market is increasingly concentrated among leading companies, with the top six companies accounting for 47% of revenue and 62.2% of total profits in 2024 [3] - The median revenue growth rate for companies with over 10 billion yuan in revenue was 2.36%, while those below 10 billion yuan saw a median decline of 16.89% [3] Price Trends - The growth logic of the liquor industry is changing, with the previous "volume reduction, price increase" model failing, leading to simultaneous declines in both volume and price [3] - The wholesale price index for liquor has been declining from September 2024 to August 2025, affecting even premium brands [3] - Specific price drops include Moutai's batch price falling from 1820 yuan to 980 yuan, and other brands like Wuliangye and Guojiao also experiencing significant price reductions [4] Notable Company Results - In the first half of 2025, the total revenue of the 19 listed liquor companies was 241.48 billion yuan, with Kweichow Moutai leading at 91.094 billion yuan, followed by Wuliangye at 52.771 billion yuan [5] - Companies like Jiangsu Yanghe and Jiu Gui Jiu saw revenue declines of 35.32% and 43.54%, respectively, indicating severe challenges for smaller firms [6][7][8] - The median revenue growth rate for listed liquor companies was -11.85%, with 11 companies experiencing declines over 10% and 4 companies over 20% [5]