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If Pepsi Wants to Win, It Has to Play Coke's Game
PepsiCoPepsiCo(US:PEP) WSJยท2025-09-12 09:30

Core Viewpoint - The article highlights that Coca-Cola has divested from bottling operations and increased its marketing investments, suggesting that unless PepsiCo reduces its operational scale, the competitive gap between the two companies will continue to grow [1] Group 1 - Coca-Cola has shifted its strategy by shedding bottling operations to focus more on marketing efforts [1] - The increased investment in marketing by Coca-Cola is expected to enhance its market position [1] - The article implies that PepsiCo's current operational model may hinder its ability to compete effectively with Coca-Cola [1]