Youtubeยท2025-09-12 09:26Core Viewpoint - The UAE is making significant strides towards reducing emissions and improving air quality, particularly in urban areas, with a focus on electric vehicles (EVs) as a means to achieve these goals [1][12]. Market Trends - The response to electric vehicles in the UAE has been overwhelmingly positive, especially in the premium segment, where consumers are transitioning from petrol to electric cars for a quieter and more refined driving experience [3][4]. - The infrastructure development in the UAE is facilitating the adoption of electric vehicles, particularly among homeowners who can install home chargers [5][6]. Manufacturing and Supply Chain - The feasibility of onshore manufacturing of electric vehicles in the UAE is limited due to the need for high production volumes (200,000 to 300,000 cars annually) and the availability of OEM suppliers, which poses challenges in the region [7][8]. - The total car consumption in the Middle East is approximately 2 million vehicles, indicating a competitive landscape for electric vehicle manufacturers [8]. Competitive Landscape - The UAE market has seen the entry of several competitors, including Tesla and BYD, which intensifies the competition for market share in the electric vehicle segment [9][10]. - The company aims to achieve a minimum of third place in the premium electric vehicle market within the next 2 to 3 years, adjusting targets as necessary [11]. Strategic Goals - The overarching goal for the company is to collaborate with the community to reduce emissions, noise, and enhance the quality of life, aligning with the brand's vision of a "blue sky" future [12].