Zhong Guo Zhi Liang Xin Wen Wang·2025-09-12 09:31Core Points - The article discusses the launch of Meituan's "Safe Consumption" series products aimed at addressing the issues of prepaid consumption and enhancing consumer confidence in various service industries [1][2][3] - Meituan's solutions include flexible payment options and refund guarantees for fitness, education, and other service sectors, significantly impacting consumer spending behavior [1][2][3] Group 1: Safe Consumption Products - Meituan introduced "Flexible Payment" and "Refund Guarantee" solutions in the fitness sector, allowing consumers to purchase short-term fitness cards and enjoy protection against business closures [2][3] - The "Safe Learning" product in the education sector enables consumers to pay per class, with a refund option if the service provider fails to deliver [3][4] - Over 35,000 stores in Beijing have joined the "Safe Consumption" initiative, with over 50% coverage in the fitness industry and over 40% in sports training [1][2] Group 2: Consumer Experience and Industry Impact - The introduction of these products has led to a significant increase in consumer spending, with a reported over 62% year-on-year growth in service consumption in Beijing [1][2] - Consumers have shared positive experiences regarding refunds and service guarantees, indicating a shift towards more flexible and secure payment models [3][4] - The trend shows a growing preference among younger consumers for short-term, flexible payment options, moving away from large upfront payments [3][4] Group 3: Support for Participating Merchants - Meituan provides various support measures for merchants participating in the "Safe Consumption" program, including online and offline traffic resources and platform subsidies [8] - The collaboration with SaaS service providers in the fitness and education sectors aims to enhance service quality and operational efficiency for merchants [6][8] - The initiative is expected to promote long-term industry development by shifting from high-volume sales to refined service management [6][8]