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下一代“AI原生入口”之争,蚂蚁加码智能眼镜
Di Yi Cai Jing·2025-09-12 09:41

Core Insights - The competition for the next generation "AI-native entry point" is intensifying, with Ant Group and smart glasses manufacturers accelerating their entry into the market [1][3] - Ant Group launched the gPass technology framework aimed at ensuring secure and trusted interactions between AI glasses and smart devices, positioning itself in the smart glasses market ahead of 2025, which is seen as the "year of AI glasses" [1][4] - The smart glasses market in China sold 494,000 units in Q1 of this year, reflecting a year-on-year growth of 116.1%, indicating a significant market potential [1] Industry Trends - The construction of a service ecosystem around AI glasses remains a key industry challenge, with Ant Group focusing on integrating secure identity verification technologies to enhance user interaction [1][4] - The "Look and Pay" feature, developed in collaboration with smart glasses manufacturers, allows users to make payments simply by looking at a QR code, showcasing the potential for seamless transactions through AI glasses [3][4] - Industry experts believe that the current enthusiasm for AI glasses is not just about hardware upgrades but also about redefining interaction paradigms, suggesting a shift towards wearable service entry points [4] Future Outlook - Ant Group aims to capture market share in payment, healthcare, and other sectors through strategic partnerships with smart glasses manufacturers [3][4] - The transition from "technical products" to "everyday tools" is crucial for smart glasses to become the next generation entry point, highlighting the need for improved design and functionality [4]