闲鱼神奇服务成为年轻人消费新风向 1900万卖家涌入闲鱼助推服务消费蓬勃增长

Core Insights - The 2025 China International Service Trade Fair opened in Beijing, highlighting the growth of service consumption on the Xianyu platform, with annual purchasing users reaching 38 million, a year-on-year increase of 67.8%, and 40.1% of users being post-00s [1] - Xianyu is evolving from a second-hand trading platform to a hub for young people to meet various life needs, with innovative uses such as finding pet detectives and job interview coaching [3] - The launch of the "Magical Side Business" channel in July 2024 allows users to create resumes on Xianyu, facilitating low-cost entrepreneurship and connecting consumers with unexpected services [3] - The platform has seen over 19 million sellers engaging in side businesses, with 60.3% being post-95s and 41% being post-00s [3] - The emergence of new service consumption trends is reshaping young people's career paths, with over a hundred certified job types available on the platform, including traditional roles and new professions like "pet companions" and "doll customizers" [3] Service Seller Dynamics - Service sellers on Xianyu are likened to traditional artisans, characterized by patience, passion, confidence, and solid professional skills, aiming to build their reputation through quality service delivery [4] - The platform emphasizes establishing a trust mechanism to connect real people, enhancing consumer confidence in selecting reliable service providers through an official certification system [4] - Xianyu aims to improve service delivery quality for providers, helping them accumulate reputation and simplify operational processes to attract more customers [4] Upcoming Features and Initiatives - A new upgraded version of Xianyu's magical services will be launched at the end of September, featuring diverse service scenarios and an initial selection of 10,000 certified professional service sellers [5] - The platform will introduce customized Xianyu accounts for side business sellers to showcase real service cases and user feedback, aiding in building trust and reputation [5] - A new seller support program will provide targeted customer matching assistance for new service providers for 30 to 60 days [5] - Xianyu aims to be a window into the evolving sentiments and habits of users, focusing on visibility for reliable service providers and empowering young people to create value through their skills [5]