Xin Lang Cai Jing·2025-09-12 10:01Core Insights - The Chinese liquor industry is entering a period of accelerated clearing in 2025, with significant declines in production and profits [1][3] - A majority of liquor distributors are facing increased inventory pressures, leading to a negative feedback loop affecting sales and payment collection [2][3] Industry Overview - In the first half of 2025, the total production of the liquor industry was 1.9159 million kiloliters, a year-on-year decrease of 5.8%, while sales revenue reached 330.42 billion yuan, a slight increase of 0.19%. Profits fell to 87.687 billion yuan, down 10.93% year-on-year [1] - 58.1% of distributors reported increased inventory, with over half experiencing price inversion issues, and the average inventory turnover days reached 900 days, an increase of 10% compared to the previous year [1] Company Performance - Among 19 listed liquor companies, 13 reported revenue declines, accounting for 68%, with a significant slowdown in revenue growth compared to the previous year [3] - The market is increasingly favoring leading companies, with the top six liquor firms accounting for 47% of revenue and 62.2% of total profits in 2024, marking increases of 13 and 9 percentage points respectively over five years [3] - The growth logic of the liquor industry is changing, with the previous "volume reduction, price increase" model failing, leading to simultaneous declines in both volume and price [3][4] Profitability Trends - The gross and net profit margins of listed liquor companies are generally declining, with only three companies showing an increase in gross margin [5] - The most significant declines in gross margin were observed in companies like Jiu Gui Jiu, She De Jiu Ye, and Kou Zi Jiao [5][7] - In the first half of 2025, only three companies improved their net profit margin, while 16 experienced declines, with the most severe drops in Jiu Gui Jiu, Shui Jing Fang, and Yang He Guo Jiu [5][8] Market Dynamics - The average gross margin for leading companies like Guizhou Moutai is 91.3%, while others like Luzhou Laojiao and Wuliangye follow with 87.09% and 76.83% respectively [8] - Four companies reported gross margins below 60%, with Shunxin Agriculture having the lowest at 34.36% [8] - The total net profit for 19 listed liquor companies reached 97.003 billion yuan, with Guizhou Moutai and Wuliangye accounting for 69% of this total [8][9]