Xin Lang Cai Jing·2025-09-12 10:06Core Viewpoint - The company demonstrates significant performance recovery potential and long-term growth logic, with revenue and net profit showing substantial year-on-year increases in 2025H1 [1] Group 1: Performance and Growth - Revenue in 2025H1 increased by 9.4% year-on-year, while net profit surged by 117.8% [1] - The company has a global production layout that creates core barriers, with production bases in China, the USA, Thailand, Serbia, and Spain, enabling flexible production and effective cost pressure mitigation [1] - The company is expanding its product matrix, focusing on zero-pressure foam technology, and has established itself as a leader in the smart bed market in China, ranking first in sales in 2024 [2] Group 2: Market Strategy and Channels - The company has developed a multi-channel model that includes OEM/ODM, retail, online sales, and hotel partnerships, achieving significant revenue from both domestic and international markets [3] - In 2024, the company generated 67.5 billion yuan from overseas and 14.8 billion yuan from domestic markets, with overseas revenue accounting for 79.9% of total income [3] - The cross-border e-commerce business has shown remarkable growth, with revenue increasing by 48.7% in 2024 and 68.3% in 2025H1 [3] Group 3: Competitive Landscape - The anti-dumping measures in the US have reshaped the competitive landscape, leading to the exit of many small manufacturers and creating supply gaps that the company has capitalized on through its global production strategy [4] - The company has established factories in the US to avoid high tariffs, with a designed production capacity of 16-20 billion yuan [4] - North American revenue reached 21.8 billion yuan in 2025H1, reflecting a year-on-year increase of 7.6% and a gross margin of 40.1% [4] Group 4: Financial Projections - The company is positioned for a dual recovery in valuation and profitability, with expected EPS of 0.44 yuan, 0.59 yuan, and 0.73 yuan for 2025-2027, corresponding to PE ratios of 20x, 15x, and 12x respectively [4] - A target price of 11.8 yuan has been set for 2026, with an initial "buy" rating recommended [4]