首轮融资到位！追觅跨界造车：逆势切入超豪华纯电赛道，胜算几何？

Core Insights - Chasing Technology has completed its first round of financing, potentially becoming the fastest car manufacturer to achieve this milestone [1] - The company aims to create a globalized closed-loop from design and development to production and sales, with a strategic focus on building a factory in Germany [1][4] - Chasing Technology plans to launch its first ultra-luxury electric vehicle by 2027, targeting the high-end market with a model that competes with Bugatti Veyron [1][5] Company Overview - Founded in 2017, Chasing Technology specializes in smart home appliances and has expanded its product offerings globally, covering over 100 countries [1] - The company reported revenue exceeding 10 billion yuan in 2024 [1] - Chasing Technology has a strong background in consumer electronics, focusing on user needs and experiences [1] Manufacturing and Development Strategy - The company's car manufacturing strategy involves "Chinese R&D, German manufacturing, and global sales" [2] - The new factory in Germany is expected to be 1.2 times larger than Tesla's Berlin factory, allowing for local supply chain integration and reduced logistics costs [4] - Chasing Technology believes that China's automotive supply chain advantages will support its global expansion [4] Market Position and Challenges - The ultra-luxury electric vehicle market is currently underdeveloped, presenting an opportunity for Chasing Technology to enter [6] - However, the overall luxury car market has been sluggish, with many brands experiencing declining sales [6] - Building a new luxury brand in a foreign market poses significant challenges, including resource integration and brand image development [8] Competitive Landscape - The domestic electric vehicle market is highly competitive, with a slowdown in growth and an ongoing "elimination race" among weaker players [9] - Chasing Technology has assembled a team of nearly 1,000 members, combining expertise from both smart hardware and traditional automotive sectors [9][10] - The company has a strong patent portfolio, with 6,379 applications and 3,155 granted patents, focusing on areas like high-speed digital motors and AI algorithms [10] Financial Health - Chasing Technology's founder stated that the company has sufficient cash flow and a healthy operating status, with significant stock buybacks increasing his ownership from 45% to 70% [10] - The company has ambitious revenue projections, with 2025's first half expected to surpass the entire revenue of 2024 [10]