Happy Belly Food Group's Smash Burger Brand Rosie's Burgers Announces the Opening of Its Newest Location in Calgary, Alberta

Core Insights - Happy Belly Food Group Inc. announces the grand opening of Rosie's Burgers' newest location in Calgary, Alberta, on September 13, 2025, marking the brand's fifth opening this year [1][3] - The CEO highlights the brand's organic growth and the trust franchisees have in Rosie's, indicating strong franchise system performance and significant growth potential across Canada [3][5] - Rosie's Burgers is positioned in a prime location in Bridgeland, Calgary, benefiting from high foot traffic and a demographic that supports both dine-in and takeout [3][5] Expansion Strategy - Happy Belly has secured 115 Rosie's locations under Multi-Unit and Area Development agreements across various provinces, indicating a robust expansion strategy [5][7] - The company employs a dual expansion strategy that combines franchised growth with targeted corporate store openings, aiming to accelerate Rosie's development [5][7] - Happy Belly currently has 626 contractually committed retail franchise locations across its emerging brands, showcasing its commitment to disciplined growth [7] Brand Positioning - Rosie's Burgers focuses on delivering a differentiated guest experience with high-quality products, aiming to become Canada's leading smash burger brand [5][8] - The brand emphasizes its nostalgic menu offerings, including smash burgers, fries, and milkshakes, appealing to a broad customer base [8]