观澜亭｜餐厅不标注“预制菜”成通病？西贝风波拷问行业透明度

Core Viewpoint - The controversy surrounding the use of pre-prepared dishes in restaurants highlights a significant industry issue regarding transparency and consumer trust, as exemplified by the public dispute between Luo Yonghao and Xibei's founder, Jia Guolong [3][5][8]. Group 1: Industry Practices - Xibei has launched a "Luo Yonghao Set Meal" priced at 666 yuan, allowing customers to choose from 13 dishes, with a guarantee of "not tasty, no charge" [1]. - The use of pre-prepared dishes has become widespread, with over 80% of chain restaurants in Guangzhou reportedly using them, yet many do not clearly label this on their menus [6][10]. - The lack of labeling for pre-prepared dishes has become an industry norm, with many restaurants opting to disguise these items as freshly cooked to maintain customer appeal and profit margins [6][10]. Group 2: Consumer Sentiment - A survey indicated that nearly 25% of consumers express distrust towards pre-prepared dishes, and over 70% want clear information on whether dishes are freshly made or pre-prepared [5][10]. - The disconnect between consumer concerns about transparency and restaurant claims about product quality reflects a deeper issue of trust in the industry [8][11]. Group 3: Regulatory Environment - The Chinese government is moving towards stricter regulations on pre-prepared dishes, with a directive set for March 2024 requiring clear labeling to protect consumer rights [10][11]. - Local standards are also being developed, such as those in Guangdong, which mandate the labeling of pre-prepared dishes and provide guidelines for terminology and packaging [10]. Group 4: Business Implications - Evidence suggests that transparency in labeling pre-prepared dishes can lead to a decrease in consumer complaints by approximately 15% and an increase in repurchase rates by nearly 10% [10]. - The long-term benefits of transparency may outweigh short-term risks, as it can help rebuild consumer trust and drive industry upgrades [10][11].