“双节”渐近,白酒消费升温迟缓

Group 1 - The "Double Festival" period, which includes both Mid-Autumn Festival and National Day, is traditionally a peak consumption period for the liquor industry, but this year, sales are significantly lower compared to previous years [1][2] - Sales volume has decreased by approximately 30% year-on-year, with many retailers reporting slow pre-festival consumption and a focus on clearing existing inventory [1][2] - Consumers are exhibiting more rational purchasing behavior, with daily sales reported to be only a few dozen bottles, and new customer orders are scarce [1][2] Group 2 - Despite the upcoming festivals, the liquor market is experiencing a "peak season not booming" trend, with prices remaining low and promotional activities being widespread [2][3] - High-end liquor prices are also declining, with the price of a 500ml bottle of Feitian Moutai dropping from around 2400 yuan last year to 1820 yuan this year [3] - The trend of rational consumption is evident, with consumers prioritizing value for money and practicality, leading to a reduction in high-end liquor demand [3][4] Group 3 - In response to the current market conditions, liquor companies are exploring new growth avenues, such as launching low-alcohol products to attract consumers [4] - There is still some optimism among merchants regarding potential consumption increases in the latter half of September, as they anticipate a slight recovery in sales during the "Double Festival" [4]