奇梦岛服贸会首秀 展现中国原创设计力量

Core Viewpoint - The 2025 China International Service Trade Fair showcased the popular潮玩 brand Letsvan's original IPs, attracting significant attention and interaction from visitors, highlighting the brand's cultural innovation and emotional value [1][4]. Company Highlights - Letsvan's representative emphasized that潮玩 serves not only as collectibles but also as carriers of emotional value and cultural innovation, aiming to create impactful experiences and showcase Chinese creativity to a broader audience through the fair [4]. - The brand created an immersive experience area themed around "奇梦岛," featuring core IPs like WAKUKU and SIINONO, integrating elements of culture, sports, tourism, and technology [4]. - The "又梨" series, which blends traditional aesthetics with modern trends, was selected for the "Beijing Gifts" recommendation list, receiving positive feedback from international visitors [9]. Product Performance - Letsvan launched several successful IPs this year, including "又梨," "WAKUKU," and "SIINONO," demonstrating strong capabilities in IP incubation and commercialization [10]. - The new IP "SIINONO" achieved sales of 1.5 million yuan within three days of launch, with over 10,000 boxes sold in the first 10 minutes, setting a new sales record for new潮玩 products [13]. Market Expansion - Letsvan has begun its international expansion, entering Southeast Asia and North America, and successfully held its first overseas pop-up event in Bangkok, validating the feasibility of its IPs in international markets [13]. - The participation in the service trade fair not only showcased the innovative achievements of Chinese原创潮玩 but also highlighted the vibrant development of China's cultural and creative industries, providing new opportunities for the潮玩 sector to gain cultural confidence and enter global markets [13].