寿仙谷回应业绩颓势质疑：营销改革下7月销售实现正增长

Core Viewpoint - The company has faced continuous pressure on its performance and stock price, with investors questioning the feasibility of its ambitious sales targets in light of recent declines in revenue and profit [1] Group 1: Financial Performance - The company has averaged annual sales of approximately 700 million yuan in recent years, with a significant drop in revenue and net profit in the first half of 2023, down 16.51% and 33.99% respectively [1] - The company set a vision to achieve 10 billion yuan in revenue by 2035, but has struggled since 2019, with 2022 revenue peaking at 829 million yuan [1] Group 2: Marketing Strategy - The company has faced criticism for its conservative marketing strategy, which is believed to have negatively impacted product market performance [2] - In response, the company has shifted its strategic focus to "marketing-driven enterprise" and is implementing marketing reforms, including enhancing offline channels and exploring new retail avenues [2] - The company has begun to engage in live-streaming sales, partnering with top live-streaming teams to boost online marketing efforts [2]