Mei Ri Jing Ji Xin Wen·2025-09-12 11:23Core Points - Apple has announced the launch of the new iPhone Air, which features an ultra-thin design and improved durability compared to previous models, and is currently working with regulatory bodies to expedite its release in China [1] - The iPhone 17 series, including iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, is available for pre-order starting at 8 PM Beijing time, with the iPhone Air's release contingent on regulatory approval [1] - The iPhone Air is the thinnest iPhone ever at 5.6 mm thick and weighs 165 grams, featuring a 6.5-inch screen and powered by the A19 Pro processor, which Apple CEO Tim Cook describes as a "disruptive innovation" [1] eSIM Technology - The iPhone Air will only support eSIM technology, eliminating the need for a physical SIM card slot, which has delayed its simultaneous release with the other iPhone models in China [2][5] - eSIM (Embedded Subscriber Identity Module) is a new standard that allows users to activate mobile services without a physical SIM card, offering advantages in flexibility, security, and user experience [4] - Major Chinese telecom operators, including China Mobile, China Telecom, and China Unicom, are preparing to support eSIM services for the iPhone Air, pending regulatory approval [5] Market Response - The stock prices of eSIM-related companies have shown mixed performance, with companies like Unisoc and New Henghui seeing gains, while Tianyu Information experienced a decline [6]