FSM(SZ:002818) Xin Lang Cai Jing·2025-09-12 11:34Core Viewpoint - Chengdu Fusenmei Home Furnishing Co., Ltd. held an online performance briefing on September 12, 2025, to discuss strategies for improving return on equity (ROE) amid challenging market conditions [1] Group 1: Performance Improvement Strategies - The company plans to enhance ROE by closely monitoring macroeconomic conditions, policies, market trends, and consumer demand, focusing on three main strategies: large market engagement, deep operations, and innovation in business models [1] - The company aims to address the insufficient performance of the Tianfu project and the declining ROE at the main site near the South Railway Station [1] Group 2: Tianfu Project Overview - The Tianfu project is positioned as a comprehensive complex integrating new economic industries and commercial scenarios, featuring a "Headquarters Port + Live Broadcast Port" model [1] - The total investment in the Tianfu project exceeds 1.7 billion yuan, with an annual amortization of over 50 million yuan [1] - The project is currently in the招商 (investment attraction) phase, having attracted notable brands such as KK Home and Gujia Home [1] Group 3: Business Expansion Plans - The home decoration and building materials market is vast, and the company will continue to promote its three strategic initiatives, with specific updates to be provided in regular reports [1] - The Tianfu project is expected to enhance revenue once fully operational, with ongoing updates to be shared in future reports [1] Group 4: Market Adaptation and Operational Stability - The company is adapting to changes in the existing housing market by providing professional services to clients in renovation and improvement projects [1] - The company maintains a stable overall operation and healthy financial status, with a significant reduction in advance payments due to rental discounts under a "tiered pricing, tailored strategies" policy [1]