Xin Lang Cai Jing·2025-09-12 11:49Core Insights - The sports footwear industry is essential for daily life, with designs tailored for various sports and everyday use, emphasizing cushioning and shock absorption [1] Group 1: Business Models in the Sports Footwear Industry - The industry has developed two main business models: 1. Separation of brand operation and manufacturing, where brands like Nike and Adidas focus on brand value and marketing while outsourcing production to specialized manufacturers [1] 2. Integrated brand operation and manufacturing, where companies like Guirenniao and Wanlima handle both branding and production, although some outsourcing occurs [1] Group 2: Market Size and Forecast - The global sports footwear market is projected to grow from 570.5 billion in 2020 to 935.6 billion in 2023, with a compound annual growth rate (CAGR) of 2.4% from 2019 to 2023, and expected to exceed 1,400 billion by 2028 [2] - The global sports footwear manufacturing market is expected to grow from 134 billion in 2019 to 186.9 billion in 2023, with a CAGR of 8.7%, and is projected to surpass 280 billion by 2028 [5] - The Chinese sports footwear manufacturing market is anticipated to grow from 23.4 billion in 2019 to 47.8 billion in 2023, with a CAGR of 19.6%, and is expected to exceed 70 billion by 2028 [5] Group 3: Industry Trends - There is a deepening partnership between leading sports brands and specialized manufacturers, with brands relying on quality manufacturers for production while manufacturers depend on brand orders for growth [8] - The automation level in sports footwear production is increasing due to rising labor costs, enhancing efficiency and quality while reducing costs [9][10] Group 4: Competitive Landscape - The sports footwear manufacturing industry is highly concentrated in Asia, with Taiwanese manufacturers gaining a competitive edge during the industry shift, leveraging technology and production quality [11] - Chinese brands like Anta, Li Ning, and Peak are emerging strongly, supported by a mature supply chain and deepening collaborations with international brands [11]