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BRP Wraps Up a Successful Club BRP 2026
BRPBRP(US:BRP) Prnewswireยท2025-09-12 12:30

Core Insights - BRP Inc. held its largest annual event, Club BRP 2026, showcasing new products and recognizing top dealers [1][2] - The company launched the 2026 Can-Am Outlander Electric, expanding its electric powersports offerings [3] - BRP introduced several innovative products, including the next generation of Can-Am Defender and new Sea-Doo models [4][6] Product Launches - The 2026 Can-Am Outlander Electric is powered by the modular Rotax E-Power powerpack, similar to previous electric models [3] - Can-Am Defender received a comprehensive redesign, enhancing its capabilities as a utility-recreational side-by-side vehicle [4] - New features for Can-Am Spyder, Ryker, and Canyon include fresh colors and over 250 innovative accessories [5] Dealer Recognition - BRP recognized top dealers and distributors for their achievements in customer service and market performance during the event [7][9] - Sheridan Powersports was awarded U.S. Dealer of the Year for Can-Am ATVs and SSVs, highlighting their commitment to customer experience [8] Responsible Riding Initiative - The Responsible Rider Masterclass was launched to promote safe riding practices among dealers and customers [10][11] - The program, developed with Tread Lightly!, aims to empower the global powersports community to ride responsibly [11][12] - The dealer-specific edition of the Masterclass includes practical tools for enhancing customer experience and promoting responsible recreation [12] Company Overview - BRP is a global leader in powersports products, with annual sales of CA$7.8 billion and a workforce of approximately 16,500 [13] - The company focuses on innovation and sustainability, developing electric models across its product lines [13]