木垒“鹰嘴豆”撬动“大产业”

Core Viewpoint - The Agricultural Bank of China (ABC) is actively supporting the chickpea industry in the Muli County, leveraging local resources to enhance financial services and promote rural revitalization through a comprehensive support model for farmers and leading enterprises [1][8]. Group 1: Financial Support and Impact - ABC has provided significant financial support, including a loan of 1.6 million yuan to a local farmer, enabling the expansion of chickpea cultivation to 1,000 acres and generating an income of over 300,000 yuan this year [4]. - The Muli County Yingge Biotechnology Co., Ltd. has received a total of 14 million yuan in loans from ABC, allowing it to develop a full industrial chain from chickpea cultivation to processing and sales, thus becoming a key driver of rural revitalization [4][7]. - As of August, ABC's agricultural loan balance reached 2.85 billion yuan, reflecting a 30% increase, which injects strong financial momentum into the development of the chickpea industry [8]. Group 2: Industry Development and Innovation - The chickpea industry in Muli County has evolved from a single production model to a comprehensive approach that includes planting, processing, sales, and brand building, integrating with cultural tourism [8]. - The Yingge Biotechnology Co., Ltd. has increased its chickpea procurement from less than 1,000 tons three years ago to over 6,000 tons, accounting for more than 80% of the county's total production [7]. - The company has successfully expanded its sales channels through innovative marketing strategies, including e-commerce and live streaming, with sales from live streaming accounting for 60% of total revenue, generating 25 million yuan last year [7].