“处女发质”是什么？施华蔻陷“辱女”风波

Core Viewpoint - The controversy surrounding Schwarzkopf's product packaging translation has sparked significant consumer backlash, leading the company to issue an apology and commit to updating its packaging language for better clarity and sensitivity [1][5][8]. Company Response - Schwarzkopf acknowledged the issue, stating that the translation of "virgin hair" was not accurately conveyed in Chinese, and they have initiated a review of their packaging to ensure more appropriate language is used in the future [1][8]. - The company has also promised to enhance its internal review processes to prevent similar issues from occurring again [8]. Consumer Reaction - Consumers expressed outrage over the term "virgin hair," questioning its appropriateness and the lack of oversight in the translation process [5][8]. - Despite the company's apology, many consumers remain dissatisfied, with ongoing debates in the comments section regarding the company's handling of the situation [8]. Company Background - Schwarzkopf, founded in 1898, has a long history in the hair care industry, known for innovations such as the first dry shampoo and non-alkaline shampoo [9]. - The brand is part of Henkel, which has been expanding its consumer goods segment, particularly in the Asia-Pacific market, through acquisitions and product development [11]. Financial Performance - Henkel reported a nominal sales decline of 3.8% in the first half of the year, with specific challenges in the consumer brands division, including a 1.6% organic sales decline [13][14]. - The hair care segment, however, saw a 0.9% organic sales growth in the same period, indicating some resilience despite broader market challenges [14][15]. Future Outlook - Henkel has revised its sales growth expectations for the upcoming fiscal year, now projecting organic sales growth of 1% to 2%, down from a previous estimate of 1.5% to 3.5% [15].