深圳、汕头、韶关、肇庆、揭阳发力“媒体+”

Core Viewpoint - Various cities in Guangdong province, including Shenzhen, Shantou, Shaoguan, Zhaoqing, and Jieyang, are implementing "Media+" action plans to enhance the "Hundred-Thousand" project, aiming to integrate media resources with local agricultural products and cultural heritage to boost rural revitalization and economic development [5][36][37]. Group 1: Media Empowerment Initiatives - Shenzhen has introduced 19 measures to ensure monthly projects and quarterly activities, focusing on enhancing agricultural product markets [5][39]. - Shantou has outlined 35 specific projects that integrate local cultural IPs with agricultural products, promoting a "non-heritage + media + agricultural products" model [6][51]. - Shaoguan is developing a comprehensive "Media+" plan centered around local agricultural products like edible fungi and scenic spots such as Danxia Mountain [7][56]. Group 2: Cultural and Economic Integration - Zhaoqing is focusing on the integration of media with local culture and branding, promoting agricultural products through cultural narratives and modern trends [8][63]. - Jieyang aims to leverage its unique cultural heritage to enhance agricultural branding and market value, targeting the development of billion-level and fifty-million-level industrial chains [10][74]. Group 3: Youth Empowerment and Training - The Guangdong Youth Practice Education Center has been established to support the "Hundred-Thousand" project, aiming to cultivate a new generation of rural entrepreneurs and leaders [21][30]. - Over 10,000 youth have participated in online training, with 2,000 engaged in practical training sessions, and 142 projects have been selected for funding [31][33]. Group 4: Film and Media Industry Development - Huizhou has launched the "Ten Measures for Huizhou Film and Television," focusing on service guarantees, funding support, and talent cultivation to establish a new highland for the film industry in the Bay Area [77][80]. - The city has created a unified database for filming resources, streamlining the process for film crews [82][85]. Group 5: Environmental and Community Initiatives - Maoming is advancing a "Village Cleanliness Action" to improve rural living conditions, with a structured four-phase approach to enhance community participation [119][124]. - Jieyang's efforts include a focus on enhancing the aesthetic and environmental quality of rural areas, aligning with the broader goals of the "Hundred-Thousand" project [130][135].