十年沉淀 对外“开门”：芝麻信用牵手高德 重塑本地生活评价新秩序

Core Insights - Sesame Credit announced a strategic upgrade to its commercial credit service system, expanding local life scene access and officially opening product capabilities to Gaode Map, creating the "Gaode Street Ranking" based on real user behavior [1][3] - The new evaluation system allows Sesame Credit to influence merchants' comprehensive scores through user-authorized evaluations, enhancing the authenticity and trustworthiness of merchant ratings [1][3] Group 1: User Engagement and Impact - The "Gaode Street Ranking" quickly gained popularity, with over 40 million users on its first day, showcasing the strong engagement from both Sesame Credit and Gaode Map users [3] - The collaboration signifies a shift from internal service to industry-wide empowerment, establishing a reusable and scalable commercial credit solution that drives trust upgrades across the industry [3][11] Group 2: Trust and Evaluation Mechanism - The new ranking system combines customer behavior data and genuine reviews, with higher weight given to evaluations from high-credit users, thus enhancing the credibility of merchant ratings [7] - This shift aims to reduce the reliance on quantity of positive reviews and encourages merchants to focus on improving product and service quality, providing consumers with more reliable decision-making references [7][5] Group 3: Historical Development and Infrastructure - Sesame Credit has evolved over ten years from a commercial credit scoring tool to a foundational infrastructure for commercial credit services, supported by over 700 million users and extensive transaction validation [8][9] - The introduction of various credit applications, such as "no deposit" models in shared services and the "first enjoy" model in e-commerce, illustrates the adaptability and growth of Sesame Credit's offerings [9][8] Group 4: Future Directions and Market Expansion - Sesame Credit plans to expand its product capabilities to more platforms and merchants, aiming to create a more authentic and trustworthy service evaluation system [10][12] - The initiative represents a move towards a broader B2B market space, standardizing and productizing credit to reduce transaction costs and fraud risks across various sectors [12][11]