Di Yi Cai Jing·2025-09-12 14:20Core Insights - E-commerce platforms are preparing for the upcoming "Double 11" shopping festival, with a focus on AI and instant retail as key areas for growth and innovation [2] - Alibaba's Taobao has launched the "AI Universal Search" feature, which aims to enhance user experience by understanding shopping behaviors rather than just improving search accuracy [2] - The integration of instant retail with Taobao's flash sales has shown promising results, with a 25% year-on-year increase in monthly active users and a 200% increase in order numbers for flash sale customers [2][3] Group 1 - The upcoming Double 11 is expected to see thousands of brands participating in Taobao's flash sales, which will integrate online and offline resources [3][4] - Taobao is likely to undergo a transformation allowing users to choose between standard delivery and instant retail delivery when ordering from brand flagship stores, potentially increasing platform traffic and efficiency [4] - The introduction of millions of brand stores into the flash sales and instant retail segments is projected to generate an additional 1 trillion yuan in transactions over the next three years [5]