Zhong Jin Zai Xian·2025-09-12 14:28Core Insights - JD Global Purchase has signed a strategic cooperation agreement with Baron Rothschild's DBR Lafite, marking a deep collaboration between an international wine brand and a leading Chinese cross-border e-commerce platform [1][4] - The partnership aims to enhance consumer experience by ensuring product authenticity, developing exclusive products, and promoting wine culture in China [1][4] Group 1 - JD Global Purchase will serve as an important official sales channel for DBR Lafite's product series, providing consumers with dual benefits of product authenticity and quality service [4] - The collaboration reinforces consumer trust in JD Global Purchase's authenticity and offers services such as official self-operated overseas flagship stores and offline tasting opportunities [4] Group 2 - This partnership is a significant outcome of JD Global Purchase's "100 Billion, 1,000 Products New Growth Plan," which aims to introduce over 1,000 overseas new brands and achieve a sales growth of 10 billion within three years [6] - JD Global Purchase has established an efficient service system across supply chain, marketing, and ecosystem to support the effective entry and growth of overseas brands in the Chinese market [6] Group 3 - Currently, JD Global Purchase has attracted over 20,000 overseas brands from more than 100 countries and regions, with over 10 million product types available [8] - Leveraging JD Logistics' network of over 100 bonded warehouses, direct mail warehouses, and overseas warehouses globally, JD Global Purchase provides a one-stop supply chain solution for international brands entering China [8] - The company plans to continue deepening its strategic layout under the "100 Billion, 1,000 Products New Growth Plan," expanding cooperation with global brands to create a more efficient and convenient cross-border import "highway" [8]