罗永浩与西贝的预制菜争议引爆行业，消费者为何“谈虎色变”

Core Viewpoint - The ongoing dispute between entrepreneur Luo Yonghao and the restaurant brand Xibei highlights differing perceptions of "pre-made dishes" and raises questions about consumer rights and industry standards in the pre-made food sector [1][2][5] Group 1: Dispute Overview - Luo Yonghao publicly criticized Xibei for serving pre-made dishes at high prices, emphasizing the importance of consumer awareness regarding the use of pre-made ingredients [2][5] - Xibei's response included a commitment to legal action against Luo and a public disclosure of their food preparation processes, asserting that their dishes are not pre-made but rather pre-processed [2][3] Group 2: Industry Context - The pre-made food industry in China has been developing for over 20 years, primarily known to B-end operators until recent years when consumer awareness increased due to market changes and the pandemic [4][5] - The industry is projected to grow significantly, with estimates suggesting a market size of 5 trillion yuan for B-end and 7 trillion yuan for C-end by 2030, assuming a penetration rate of 15%-20% [4] Group 3: Regulatory Environment - There is currently no national standard for pre-made dishes in China, leading to inconsistencies across regions, although there is a push for clearer labeling to protect consumer rights [4][6][7] - Recent government initiatives aim to promote transparency in the use of pre-made dishes in restaurants, aligning with consumer rights to know the nature of the food they purchase [6][7] Group 4: Consumer Perception and Safety - Consumers often conflate pre-prepared ingredients with pre-made dishes, leading to misunderstandings about what constitutes pre-made food [8][9] - The central kitchen model is increasingly adopted in the restaurant industry, enhancing food safety through standardized production and centralized sourcing, which helps mitigate risks associated with traditional kitchen operations [9]