AI+AR眼镜从“0到1”后，产业链迎战“降本”与“量产”

Core Insights - The 25th China International Optoelectronic Exposition (CIOE) held from September 10 to 12 in Shenzhen showcased a significant increase in attendance, particularly in the XR (Extended Reality) section, indicating growing interest in AR glasses and related technologies [1][2] - Major companies like GoerTek, Sunny Optical, JBD, and Raynex presented their latest solutions in the AR glasses sector, focusing on advancements in optical components such as waveguides and micro-displays, which are critical for product form and display quality [1][4] - The development of AI large models is driving demand for new smart terminal devices beyond smartphones, providing a clear market direction for "glasses" shaped products [1][4] Market Trends - According to CINNO Research, sales of consumer-grade AI/AR glasses in China are projected to reach 262,000 units in the first half of 2025, representing a 73% year-on-year increase, with audio and photography-focused non-screen AI glasses seeing a staggering 463% growth [4] - Over 30 companies showcased XR-related solutions at the expo, covering various aspects from materials to micro-display chips, indicating a robust interest from leading manufacturers like Xiaomi and Huawei entering the market [4][5] Technical Challenges - Industry experts highlighted that the mass production of AI+AR glasses faces challenges in supply chain coordination, cost control, and yield improvement, particularly in the precision processing of waveguide lenses and the low yield rates of Micro-LED micro-display chips [4][5] - The optical display system accounts for approximately 40% of the total cost of AR glasses, making the maturity and cost of this segment crucial for market acceptance [5] Performance vs. Cost - Manufacturers are divided into two camps: those pursuing maximum performance, exemplified by MicroLED technology, and those focusing on cost optimization, represented by LCoS (Liquid Crystal on Silicon) technology [6][9] - Companies like Raynex and JBD are pushing the boundaries of performance with their MicroLED solutions, achieving high brightness and compact sizes, while others like Guangfeng Technology are working on cost-effective solutions through innovative architectures [9][10] Future Outlook - The industry is currently at a crossroads, with AR glasses still facing technical, cost, and application scenario constraints before reaching maturity [16][17] - The market for AI glasses, which focus on audio and photography, is expected to grow significantly, with projections for sales increasing from 5.5 million units to between 7 million and 8 million units this year [17][18] - Experts predict that AR glasses will eventually evolve into a platform capable of supporting a wide range of applications, but this may not occur until around 2029 to 2030 when display technologies and chips mature [18]