加快入境旅游高质量发展！广东出台23条举措

Core Viewpoint - Guangdong Province has introduced 23 measures to accelerate the high-quality development of inbound tourism, focusing on optimizing visa and customs policies, enhancing travel experiences, and enriching tourism product offerings [1] Group 1: Enhancing Customs and Travel Experience - The measures aim to improve customs efficiency and create a comfortable environment for inbound tourists by optimizing entry inspection channels and utilizing visa exemption policies [2] - Encouragement for tourist attractions to provide English booking interfaces and extend operating hours during peak seasons to enhance visitor capacity [2] - Promotion of multilingual signage and guidance facilities in tourist areas to facilitate better navigation for international visitors [2] Group 2: Enriching Inbound Tourism Product Supply - The initiative includes plans to develop 2-3 world-class tourist attractions with international influence and enhance coastal tourism offerings [3] - Support for expanding domestic and international marine tourism routes and exploring new tourism formats such as international cruise static tours [3] - Emphasis on hosting international events and integrating cultural, sports, and artistic elements to create unique tourism products [3] Group 3: Improving Comprehensive Services for Inbound Tourists - The opening of the first duty-free shop in Guangzhou and Shenzhen aims to enhance the shopping experience for inbound tourists [4] - Establishment of tourism consultation service centers at international airports to provide one-stop services including online booking and mobile payment [4] - Efforts to optimize digital services and expand the acceptance of foreign bank cards in key tourist areas [4] Group 4: Strengthening Promotion and Marketing - The measures focus on diversifying promotional strategies through international tourism exhibitions and collaboration with overseas Chinese communities and travel agencies [5] - Increased online and offline marketing efforts to attract foreign travel agencies and promote popular travel routes [5] - Implementation of major cultural and tourism exchange projects to promote the Guangdong-Hong Kong-Macao Greater Bay Area as a world-class tourist destination [5]