Zheng Quan Ri Bao Zhi Sheng·2025-09-12 16:09Group 1 - Zhejiang Province's cultural and tourism department has issued measures to promote high-quality development in cultural and tourism consumption, focusing on 20 key initiatives across four main areas [1] - The measures aim to enhance consumer demand for higher quality and culturally rich tourism experiences, while also integrating various sectors such as culture, tourism, technology, and rural development [1] - Local governments in Zhejiang are responding with supportive policies to drive growth in the cultural and tourism industry, such as streamlined funding application processes and specific support plans for tourism projects [1] Group 2 - The tourism industry in Zhejiang is experiencing growth, with 4.44 billion tourists recorded in the first half of 2025, a 10.2% increase year-on-year, and total tourism revenue reaching 606.17 billion yuan, up 11.2% [2] - Companies like Hengdian Film Co. and Xiangyuan Cultural Tourism have reported significant revenue increases, with Hengdian achieving 1.373 billion yuan (up 17.81%) and Xiangyuan reaching 500 million yuan (up 35.41%) [2] - Many listed companies are accelerating their development in new tourism scenarios, leveraging favorable policies to enhance their business operations [2] Group 3 - Xiangyuan Cultural Tourism is focusing on low-altitude and digital tourism growth, launching unique travel experiences such as low-altitude tours and smart tourism solutions at its scenic spots [3] - Experts suggest that listed companies in Zhejiang's cultural tourism sector can convert policy opportunities into performance growth through major project investments, innovation in consumer scenarios, and international brand expansion [3]