Core Viewpoint - WM Motor, once a leading player in the "new car-making forces," has announced a revival plan after undergoing bankruptcy restructuring and facing over 20 billion yuan in debt [4][5] Group 1: Company Status - WM Motor's flagship store in Shenzhen has been converted to a JAC Yiwei experience center, with no new car sales since late 2022 due to financial issues [2][3] - The company currently has only 143 employees, significantly fewer than competitors like NIO, which have thousands [4] - The company aims to resume production in September 2023 and has set ambitious production and sales targets, including 10,000 units by 2025 and 100,000 units by 2029-2030 [4][5] Group 2: Market Challenges - The company faces significant challenges in brand image, technology reserves, and channel construction, which are critical for regaining market confidence [4][5] - WM Motor's sales channels have nearly disappeared, with only a few display vehicles available in Shenzhen, and no test drives or sales currently possible [2][3] - The competitive landscape is tough, with established players like BYD and Geely intensifying their market presence, making WM Motor's path to recovery uncertain [5]
威马汽车“复活之路”艰难起步
Shen Zhen Shang Bao·2025-09-12 16:27