Six Flags Reaffirms Outlook As Attendance Strengthens And Season Pass Sales Accelerate

Core Insights - Six Flags Entertainment Corporation's shares increased following an update on improving summer traffic and strong demand for upcoming seasonal events [1][5] - The company reported welcoming 17.8 million guests over the nine weeks ending August 31, marking a 2% increase compared to the same period in 2024 [1][4] Attendance and Revenue - August attendance rose by 3%, equating to approximately 172,000 additional visits, with management maintaining full-year adjusted EBITDA guidance of $860 million to $910 million [2][3] - Preliminary revenue for the nine-week period was around $1.1 billion, reflecting a 2% year-over-year decline, primarily due to a 7% drop in admissions per capita [4] Strategic Initiatives - The company emphasized that the rebound in attendance aligns with 2025 expectations, driven by investments in new rides, food and beverage upgrades, and enhanced guest experiences [3] - Early sales of 2026 season passes are outpacing last year, with average pricing up about 3%, indicating strong interest in the all-park add-on [3] Financial Position - Reducing leverage remains a top priority for the company, which noted no near-term debt maturities or covenant pressures, allowing flexibility for strategic investments [5]