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捷途X70L进入10万级燃油车市场,以“增配不增价”策略巩固品牌基盘
Jing Ji Guan Cha Bao·2025-09-12 17:27

Core Insights - Jietu Motors has launched the new model Jietu X70L with a starting pre-sale price of 109,900 yuan, adopting a "more features without increasing price" strategy in response to the competitive fuel vehicle market [2] - The Jietu X70L features high-end specifications such as the Qualcomm 8155 chip and a 15.6-inch central control screen, which were previously exclusive to models priced above 150,000 yuan [2] - The vehicle offers two engine options: a 1.5T engine with a maximum power of 184 horsepower and a 2.0T engine with a maximum power of 254 horsepower, along with CDC electromagnetic suspension for improved ride comfort [2] Sales Performance - In the first eight months of 2025, Jietu Motors sold 402,900 vehicles, marking a year-on-year increase of 27.3%, with total sales surpassing 1.93 million units [3] - The Jietu X70 series has sold over 970,000 units globally, serving as a key sales pillar for the company [3] Product Strategy - Jietu Motors is pursuing a "fuel + hybrid + luxury" product strategy to balance its transition to new energy vehicles while maintaining its fuel vehicle base [3] - The company has developed a "Travel +" ecosystem strategy, which differentiates it in a competitive market by focusing on travel-related product offerings [3] Distribution Network - Jietu Motors has over 500 sales service outlets nationwide and plans to establish more than 600 experience centers and 1,200 city showrooms and direct sales stores, leading among domestic brands in channel density [3] - The expansion of the product matrix across fuel, hybrid, and luxury lines presents a challenge for efficient allocation of channel resources [3]