New York Postยท2025-09-12 18:32Group 1 - The Federal Trade Commission (FTC) is investigating Google and Amazon for potentially misleading advertising practices, focusing on transparency in ad terms and pricing [1][3] - Amazon is under scrutiny regarding its auction process and whether it adequately informed clients about "reserve pricing" for ads, which is the minimum price required to purchase ad space [2] - Google is being examined for its internal ad pricing practices, specifically if it has increased ad costs without proper customer notification [3] Group 2 - The FTC has already filed a lawsuit against Amazon for allegedly enrolling customers in its Prime subscription service without their consent [4] - A federal judge is considering remedies for Google, including a potential breakup, after determining that the company operates illegal monopolies in the digital advertising sector [4][8] - Google recently avoided a significant regulatory action when a judge rejected the Department of Justice's recommendations to force the sale of its Chrome browser and restrict payments for default search engine status [5][7]