FTC probes Google, Amazon for allegedly misleading advertisers

Google and Amazon reportedly face a Federal Trade Commission probe over whether they are misleading companies that buy ads on their websites.The FTC, led by Republican chairman Andrew Ferguson, is looking into whether the Big Tech giants have been transparent about the terms and pricing of their ad deals, Bloomberg reported, citing unnamed sources.For Amazon, FTC officials want information on Amazon’s auction process and whether it informed clients about its “reserve pricing” for some ads – which refers to ...