PYMNTS.comยท2025-09-12 18:42Core Insights - Gap Inc. has integrated Klarna's payment options into its U.S. brands, enhancing customer payment flexibility [1][2] - Klarna offers two payment methods: Pay in Full for immediate payment and Pay in 4 for splitting costs into four interest-free installments [2][3] - The adoption of buy now, pay later (BNPL) options is significant among U.S. consumers, with a notable impact on purchasing behavior [3][4] Company Developments - Gap Inc. aims to provide customers with more choices and control over their payment methods across its brands [3] - Klarna's Chief Commercial Officer highlighted the importance of offering flexible payment options to enhance the shopping experience [3] Market Trends - The adoption rate of active BNPL accounts varies significantly by age, with nearly 25% among consumers aged 25-35 and just over 5% among those aged 65 and older [4] - A significant portion of consumers (43%) indicated they would not make a purchase without BNPL options, while 42% would opt for cheaper alternatives [4] Klarna's IPO Performance - Klarna's shares rose 15% on its IPO day, reflecting strong market interest in BNPL services [5] - The company priced its IPO at $40, with shares opening at approximately $52 and peaking near $57 before settling around $45.82 [5] - Klarna reported serving 111 million active consumers and 790,000 merchants across 26 countries prior to its IPO [5]