Amazon, Google Probed by FTC Over Search Ad Practices

Group 1 - The Federal Trade Commission is initiating new investigations into Amazon and Google regarding potential misleading practices towards advertisers in online ad placements [1][2] - The investigations will focus on whether these companies are adequately disclosing terms and pricing to advertisers, with the process expected to take a significant amount of time [2] - There has been little immediate reaction in the stock market, possibly indicating that investors are becoming accustomed to ongoing government scrutiny of these tech companies [3] Group 2 - Google has previously been found to illegally monopolize the search market and search advertising, while Amazon is facing an antitrust trial scheduled for 2027 [3]