Core Viewpoint - Chasing Technology is entering the automotive sector, focusing on high-end supercars, with plans to unveil its first model at CES 2024 in the USA [4][5][10] Group 1: Company Developments - Chasing Technology announced the completion of its first round of financing on September 12, but did not disclose the amount or investors [1] - The company has established a dedicated automotive team of nearly 1,000 people and is actively recruiting for over 400 positions related to automotive development [5][10] - The automotive division is officially named "Starry Sky Plan (Shanghai) Automotive Technology Co., Ltd." and is set to be the core entity for its car manufacturing business [7] Group 2: Market Positioning - The first product is positioned as a top-tier supercar, directly competing with brands like Bugatti, with a target launch year of 2027 [5][9] - Chasing Technology aims to leverage its existing sales channels, which include over 6,000 offline stores across more than 100 countries, to support its automotive project [9] Group 3: Industry Context - The automotive market is highly competitive, with many new entrants facing challenges, including high R&D costs and market saturation [10][13] - Industry experts express concerns about the feasibility of entering the ultra-luxury segment, which is dominated by established brands and has limited scalability [9][10]
追觅跨界造车：工厂选址德国 首轮融资已完成
Cai Jing Wang·2025-09-12 21:58