Jing Ji Ri Bao·2025-09-12 21:58Core Insights - The IFA 2025 showcased groundbreaking products and solutions focusing on artificial intelligence, sustainability, smart home technology, and advanced display technologies, reinforcing its status as a global tech trendsetter [1][6] - Chinese companies like TCL and Hisense competed alongside international brands, outlining a grand vision for future smart living [1][6] Company Highlights - TCL: Featured "Olympic-level" technology and sustainable development concepts, introducing the industry's first fourth-generation LCD TV Q10L Pro and the world's largest 115-inch QD-Mini LED TV. TCL's ECORA eco-friendly materials, made from recycled ceramics, exemplified its commitment to sustainability [2][6] - Hisense: Presented its latest achievements in smart living and energy management under the theme "AI Your Life," including the global debut of a 116-inch RGB-Mini LED TV and a 163-inch Micro LED screen. Hisense's AI-driven products in smart home management showcased significant growth, with overseas sales increasing by 2.8 times [3][4][6] - Samsung: Continued its leadership with an AIoT ecosystem, integrating devices like TVs and refrigerators for a seamless user experience. The latest Neo QLED 8K TV featured enhanced AI picture optimization technology [4][6] - LG: Launched a new generation of OLED evo TVs with AI audio-visual optimization and ultra-thin designs, while its ThinQ series appliances utilized AIoT for improved user interaction [5][6] - Bosch: Focused on smart home and sustainability themes, showcasing the upgraded Home Connect platform and energy-efficient appliances that comply with EU standards [5][6] Industry Trends - AI technology was a central theme throughout the exhibition, with various companies presenting AI-driven products that are reshaping the consumer electronics and home appliance sectors [6] - Sustainability emerged as a significant focus, with companies like TCL, Bosch, and LG demonstrating their commitment to green and low-carbon initiatives through innovative materials and energy-efficient products [6]