上海旅游节与时俱进擦亮城市IP

Core Viewpoint - The Shanghai Tourism Festival offers half-price discounts on nearly all popular attractions, enhancing accessibility for citizens and tourists, and stimulating related industries such as dining, accommodation, and transportation, achieving a win-win situation for cultural tourism and industry empowerment [1] Group 1: Impact on Tourism - The initiative lowers travel costs for citizens and tourists, allowing more people to experience Shanghai's cultural and tourism charm [1] - The festival expands beyond Shanghai, establishing five sub-venues in regions such as Ningbo, Yancheng, Mianyang, Kashgar, and Shigatse, promoting Shanghai's festival brand and benefits nationwide [1] Group 2: Economic Benefits - The festival's outreach is expected to attract more visitors to Shanghai, enhancing the city's appeal and showcasing its tourism resources [1] - The initiative also serves as a platform for neighboring provinces and cities to display their tourism products, highlighting Shanghai's role as a cultural tourism hub [1]