Group 1 - Reddit Inc. is changing its subreddit activity indicators by replacing "Member count" with metrics for active visitors and weekly activity levels based on a rolling 28-day average [1][2] - The shift aims to better represent user engagement, as the previous member count did not account for non-member participation in discussions [2] - This change is expected to enhance the perception of community vibrancy and provide valuable insights for brands conducting research [2] Group 2 - Reddit operates a digital community platform that facilitates user engagement through conversations, hobbies, and community building [3] - The company is recognized for fostering highly engaged communities, positioning itself as a key source for human-centric insights and AI-related information [2]
Reddit to Replace Subreddit Member Counts with Active Engagement Metrics