Core Viewpoint - The phenomenon of "black public relations" in the electric vehicle industry involves the use of technology to spread rumors and damage brand reputation through mass production of negative comments [2] Group 1: Industry Insights - The investigation by the program "Economic Half Hour" highlights the challenges faced by companies in combating black PR tactics, which can lead to prolonged civil litigation processes lasting several months [2] - The difficulty in proving actual harm from these tactics during the secondary dissemination phase is emphasized, suggesting that even if companies win a case, the compensation may be minimal and symbolic [2] Group 2: Company Responses - A vice president from XPeng Motors, Zheng Yeqing, suggests that measures such as account bans or restrictions on new followers initiated by the Cyberspace Administration can serve as effective deterrents against influential accounts engaging in black PR [2]
小鹏汽车副总裁谈“黑公关”：即便花很长时间，可能获得的也是象征性赔偿及道歉