扩大服务消费若干政策措施出台在即 多手段激发增量

Core Viewpoint - The Chinese government is focusing on expanding service consumption through various policy measures, aiming to enhance service supply capabilities and stimulate new growth in service consumption [1][3]. Group 1: Current Trends in Service Consumption - Service consumption is increasingly significant, with a shift towards a balanced focus on both goods and services. From 2020 to 2024, the average annual growth rate of residents' service consumption expenditure is projected to be 9.6% [1]. - From January to July this year, service retail sales increased by 5.2% year-on-year, indicating a rising proportion of service consumption [1]. - Key characteristics of service consumption development include continuous expansion, structural upgrades in demand for cultural, entertainment, tourism, sports, and education services, diversification of consumption scenarios, and an increase in demand for high-quality, personalized services [1][2]. Group 2: Strategies for Cultivating New Growth Points - Five strategies are proposed to cultivate new growth points in service consumption: expanding cultural and entertainment consumption, developing unique tourism experiences, enhancing sports consumption, promoting digital consumption, and tapping into lower-tier markets [2]. - There is a need for supply-side optimization, including institutional innovation to lower market entry barriers, enhancing technological empowerment for digital transformation, and building strong service brands [2][3]. Group 3: Policy Recommendations - A comprehensive policy framework is suggested to support service consumption across various sectors such as home services, cultural tourism, digital services, health, and sports [3]. - To boost demand, it is recommended to increase urban and rural residents' income, optimize personal income tax systems, and implement measures like service consumption vouchers or subsidies [3].