超百万人一起学一起“飞”，“媒体＋畜牧”培训课再掀热潮

Core Insights - The "Media+" initiative is driving high-quality development in the Guangdong livestock industry, with significant participation in training sessions [4][5][11] - The second training session attracted 354,000 online learners, building on the first session's 672,000 views, totaling over one million participants [5][6] - The training focuses on practical strategies for brand building and market integration, leveraging media to enhance the livestock sector's competitiveness [12][29] Group 1: Training Impact - The training sessions are designed to provide actionable insights for the livestock industry, emphasizing the importance of media in brand development [10][12] - Participants are encouraged to adopt innovative marketing strategies, such as using cultural narratives to enhance product appeal [18][51] - The success of the training is reflected in the enthusiasm of participants, with many expressing appreciation for the practical content [82][84] Group 2: Case Studies and Examples - The training highlighted successful case studies, such as the marketing of Xu Wen pineapples, which transformed from frequent oversupply to a "super internet celebrity" product [23][29] - The integration of media strategies in agricultural marketing is exemplified by the rise in annual output value of Xu Wen pineapples from 980 million yuan in 2018 to over 2.7 billion yuan by 2024 [60] - The use of engaging media formats, like short dramas, is suggested as a method to effectively communicate brand stories and connect with consumers [69][70] Group 3: Industry Challenges and Solutions - The Guangdong livestock industry faces challenges such as fragmented branding and insufficient marketing strategies, which hinder its growth potential [42][46] - Recommendations include leveraging "Media+" to enhance brand storytelling and market outreach, addressing issues like product visibility and market access [50][62] - The training emphasizes the need for a shift from traditional agricultural practices to a more integrated approach that combines production with market strategies [64][66] Group 4: Future Directions - Future training sessions will incorporate new methods, including AI and short dramas, to provide participants with cutting-edge strategies for industry transformation [93][99] - The ongoing integration of "Media+" is expected to facilitate a transition from production advantages to brand and market advantages in the Guangdong livestock sector [100][102] - Participants are eager for continued insights into innovative practices that can be adapted to their businesses, aiming for sustainable growth in a changing market landscape [98][99]