西贝的当务之急：贾国龙大战罗永浩，老乡鸡反而成了最大赢家

Core Viewpoint - The ongoing dispute between Luo Yonghao and Jia Guolong over prepared dishes has escalated into a public discussion about transparency in the prepared food industry, with Luo successfully shifting the narrative to consumer rights and industry transparency [1][6]. Group 1: Industry Dynamics - Luo Yonghao's live broadcast received overwhelming support, with 90% of viewers backing his call for transparency in the prepared food sector [1]. - West B's live kitchen broadcast revealed the use of numerous prepared products, including sea bass with an 18-month shelf life and lamb leg meat produced in 2024, leading to public backlash [1][6]. - The controversy highlights a significant disconnect between industry standards and consumer perceptions, as many consumers equate long shelf-life products with prepared dishes [3][4]. Group 2: Company Strategies - West B's approach of live broadcasting their kitchen operations was intended to demonstrate transparency but backfired due to the discovery of prepared products [1][6]. - Luo Yonghao's strategy focuses on not opposing prepared dishes but advocating for their transparency, effectively controlling the narrative [6]. - The need for West B to redefine its product classifications and align with consumer understanding is emphasized, suggesting a model similar to that of Laoxiangji, which categorizes dishes into freshly made, semi-prepared, and fully prepared [6][7]. Group 3: Consumer Engagement - Jia Guolong's insistence on differentiating between "prepared technology" and "prepared dishes" has not resonated with consumers, who are more concerned with the nature of the products they consume [3][4]. - The industry must recognize that consumer perceptions often differ from established standards, necessitating a shift in how companies communicate their offerings [7][8]. - The challenge for West B lies in converting negative attention into brand recognition and trust, emphasizing the importance of genuine actions over mere transparency [8].