西贝的当务之急

Core Viewpoint - The public dispute between Luo Yonghao and Jia Guolong over the prepared food industry has escalated into a significant public discussion, highlighting the need for transparency and consumer rights in the industry [1][4]. Group 1: Industry Dynamics - Luo Yonghao successfully shifted the focus from a single company's controversy to a broader discussion on the transparency of the prepared food industry, garnering 90% support during his live stream [1]. - West B's live streaming initiative to showcase their kitchen operations was met with criticism as media discovered the extensive use of prepared products, leading to a perception of a "major failure" [1][4]. - The distinction between "prepared process" and "prepared food" as defined by Jia Guolong has not been widely accepted by consumers, who view long shelf-life products as "prepared food" [4][6]. Group 2: Company Strategies - West B needs to adjust its approach by addressing consumer concerns and recognizing that its definitions of "prepared food" are not aligned with consumer perceptions [6][7]. - The company should consider adopting practices similar to those of other successful restaurants, such as categorizing dishes into freshly made, semi-prepared, and fully prepared options to enhance transparency [6][7]. - The ongoing controversy has provided West B with unprecedented brand exposure, but converting this negative attention into brand recognition remains a significant challenge for Jia Guolong [7].