哪吒欠费，联想断网！40万车主权益告急

Core Viewpoint - Nezha Auto is undergoing bankruptcy reorganization, with significant debt and operational challenges impacting its market position and brand reputation [1][5]. Group 1: Bankruptcy and Debt Situation - As of August 31, a total of 1,631 creditors have filed claims against Nezha Auto, amounting to over 26 billion yuan, with confirmed claims totaling around 5.1 billion yuan [1]. - The company owes approximately 460 million yuan in wages and social security to over 5,000 employees, while its cash balance is around 15.5 million yuan [1]. - Nezha Auto has about 9.3 billion yuan in accounts receivable, indicating potential liquidity issues [1]. Group 2: Customer Sentiment and Brand Impact - The number of Nezha car owners has exceeded 400,000, and their satisfaction is crucial for maintaining the brand's value [1]. - Negative sentiments among Nezha car owners are increasing, particularly due to service disruptions related to the company's partnership with Lenovo [3][4]. - The termination of network services by Lenovo has led to a decline in customer trust and could further damage Nezha's brand reputation [3][4]. Group 3: Sales Performance and Market Reaction - Nezha Auto's sales have drastically declined, with annual sales dropping from 152,100 units in 2022 to 64,500 units in 2024, marking a near 50% decrease [4]. - In January 2023, Nezha's domestic sales plummeted to just 110 units, reflecting a severe loss of market confidence [6]. - The company's operational difficulties have led to widespread layoffs, salary cuts, and halted production, further exacerbating its crisis [4][5]. Group 4: Reorganization Efforts - The bankruptcy reorganization process is ongoing, with the court accepting the case in June 2023 and a call for potential investors issued in August [8]. - The response to the investor recruitment has been positive, with 55 interested parties registering within a day [8].