128万的新车来了!比亚迪要加强百万级豪车市场布局
Guo Ji Jin Rong Bao·2025-09-13 06:21

Core Insights - BYD's high-end sub-brand Yangwang has officially launched the U8L Ding Shi version, priced at 1.28 million yuan, with dynamic test drives starting immediately and official deliveries set for the end of September [2][8] Product Overview - The Yangwang U8L is the fourth model from the brand, following the U8, U9, and U7, and is positioned as a "full-size luxury SUV" [4] - The U8L features 347 upgrades over the U8 series, aiming to redefine the value of luxury vehicles through technological innovation [4][5] - The U8 model has been the most successful for Yangwang, with over 90% of cumulative sales coming from this model [5] Market Position - In the first seven months of the year, the Yangwang U8 was the only domestic brand to make it onto the top 20 sales list for luxury cars priced over 1 million yuan, with a total of 862 units sold, ranking 16th [5] - The launch of the U8L is seen as an optimization and iteration of Yangwang's most successful model [5] Technical Features - The U8L incorporates advanced technologies such as a fully aluminum chassis, which is a global first, enhancing collision protection capabilities [7] - It features the Tian Shen Zhi Yan A driving assistance system with a tri-laser setup, including three laser radars, five millimeter-wave radars, and 18 cameras, totaling 40 high-precision sensors [7] - The vehicle offers a CLTC pure electric range of 200 km and a comprehensive range of 1160 km, with a charging time of 13.5 minutes from 30% to 80% [7] Sales Context - The luxury car market in China has faced significant declines, with sales dropping by 53% year-on-year in the first quarter, totaling approximately 21,000 units [8] - Yangwang's sales also saw a notable decline, with a total of 524 units sold in the same period [8] - The introduction of the U8L is viewed as a strategic move by BYD to strengthen its presence in the luxury car market [8]

BYD-128万的新车来了!比亚迪要加强百万级豪车市场布局 - Reportify